We use Google Analytics and Microsoft Clarity to analyze and improve the use of our website. These tools collect anonymized data about interactions on our website, such as clicks, page views, and scrolling behavior. The collected information helps us optimize the user experience.
Google Analytics: Tracks website usage and enables improvement of site structure and content.
Microsoft Clarity: Shows how users interact with our website to improve design and functionality.
Manage your cookie settings:
| Category | Service | Purpose |
|---|---|---|
| Essential | Google Tag Manager | Management of website tags+ |
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Provider: Google Ireland Limited Cookies: No own cookies Data collected: None, the service itself does not process personal data. However, embedded services may collect data. Legal basis: Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest in managing website tags) Privacy: Google Tag Manager Usage Policy |
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| Analytics | Google Analytics | Statistical evaluation of website usage (anonymized).+ |
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Provider: Google LLC Cookies:
Legal basis: Art. 6 para. 1 sentence 1 lit. a GDPR (consent) Privacy: Google Privacy Policy |
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| Analytics | Microsoft Clarity | Analysis of user behavior (heatmaps, scroll and click behavior).+ |
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Provider: Microsoft Corporation Cookies:
Legal basis: Art. 6 para. 1 sentence 1 lit. a GDPR (consent) Privacy: Microsoft Privacy Statement |
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| Marketing | Google Ads | Placement and evaluation of ads on Google Search or partner sites.+ |
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Provider: Google Ireland Limited Cookies:
Legal basis: Art. 6 para. 1 sentence 1 lit. a GDPR (consent) Privacy: Google Ads Privacy Policy |
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| Personalization | Google Ads – Ad Personalization | Delivery of personalized ads based on user behavior and interests.+ |
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Provider: Google Ireland Limited Cookies:
Legal basis: Art. 6 para. 1 sentence 1 lit. a GDPR (consent) Privacy: Google Ads Policies |
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| Personalization | Google Consent Mode | Processes consent status for Google services without performing tracking itself.+ |
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Provider: Google Ireland Limited Cookies:
Legal basis: Art. 6 para. 1 sentence 1 lit. a GDPR (consent) Privacy: Consent Mode Documentation |
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